Meet Mac Gardner, Founder of FinLitTech and Author, The Four Money Bears

Mac Gardner, a Certified Financial Planner practitioner, has served in the financial services industry for more than 20 years. His passion for financial literacy led him to publish his first book, “Motivate Your Money!” in 2013. The book served as a tool to share his extensive experiences in the field of Personal Financial Planning.

Through the book, his ability to simplify complex financial concepts through stories and his "Mac Nuggets" helped his clients along their financial planning journey. As his family grew and his clients began to ask him for ways to teach their kids about managing money, he decided to use elements from his first book to develop a financial literacy platform for young children. "The Four Money Bears" represent the four basic functions of money. When children gain exposure to money management skills at an early age, they are likely to develop healthy financial planning habits as adults.

Mac also serves as Founder and Chief Education Officer of FinLit Tech. The company's mission is "Building a Bridge Between Financial Literacy and Financial Technology". His firm has recently entered a partnership with eMoney Advisor to collaborate in the development of their new Financial Education and Wellness platform.

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